"Coolhaus Founders Give The Scoop On Starting A Side Hustle". "How I Did It: Natasha Case, CEO of Coolhaus". ^ a b "Too Cool(haus) for School: An interview with Coolhaus Founders".Forbes magazine named Case to its " 30 Under 30" for Food & Wine, a list of "the field's brightest stars under the age of 30", in 2012.
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I haven't seen any truck diversify like with have with channels in grocery stores, movie theaters, stadiums and fashion retailers." Estreller estimates that over one million Coolhaus sammies were consumed in 2013 and projects nearly $6 million in revenue for 2014. According to Case, Coolhaus stands apart from its competitors "because of our tri-fold approach in the marketplace: trucks, brick and mortar AND wholesale distribution. In an interview with Entrepreneur, Case explained that retail distribution allows Coolhaus to reach as many consumers as possible, and gives the company a scalable business model in which "you grow the revenue tremendously without necessarily increasing overhead." Coolhaus went from 3 Whole Foods retail partner stores in spring 2011 carrying 4 SKU's, to over 2,000 by June 2014 and 2,500 by September 2014, carrying 24 SKU's as of December 2017. Since then, Coolhaus has rapidly expanded its range of products and distribution channels, with an increased focus on retail distribution of prepackaged goods. By 2012, Coolhaus' fleet of ten trucks and one food cart had expanded to Miami, Florida, and Fast Company described Coolhaus as "the first gourmet branded truck with a national reach". Coolhaus added trucks in Austin, Texas, in 2010 and New York City in 2011, and opened its first storefront in Culver City, California, in 2011. Īfter Coachella, Coolhaus fixed its silver and bubblegum-pink truck and continued to grow. Case left her job at Disney within a month and a half and committed full-time to Coolhaus. Coolhaus subsequently went viral with Twitter followers and inquiries from the Los Angeles Times and other media outlets. The co-founders launched the company with a converted it into a food truck, and used it to sell ice cream sandwiches at the popular Coachella Valley Music and Arts Festival. Mintimalism sammie, composed of Double Chocolate cookies and Dirty Mint Chip ice cream With flavors such as Milkshake and Fries and Street Cart Churro Dough, Ĭoolhaus has received coverage from CNN Money, CNBC, and USA Today. In addition, Coolhaus operates food trucks and Ice Cream Shops.
Some of the items Coolhaus distributes are ice cream sandwiches, artisan pints and chocolate-dipped bars. The name Coolhaus, is in the German language, and when translated into English it is Coolhouse.Īs of September 2017, Coolhaus distributes in at least 6,000 grocery stores such as Whole Foods and Safeway. Coolhaus is an artisan ice cream brand known for combining Food and Architecture. Coolhaus is an American ice cream company based in Los Angeles, California, founded in 2009 by two women named Natasha Case and Freya Estreller.
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